TOUS les JOURS Brings French-Asian Bakery Fusion to Singapore

In an exciting development for Singapore's burgeoning bakery scene, the well-loved South Korean bakery brand, TOUS les JOURS, has opened its doors at Northpoint City, located in the heart of Yishun. This debut marks the first store in Singapore and is aimed at bringing the charming allure of French-Asian bakery fusion to the local community. Northpoint City, being a popular shopping destination, is an ideal spot for the brand’s entry into the market, serving the diverse needs of Yishun’s residents.

TOUS les JOURS is recognized globally for its commitment to quality and freshness, offering a unique blend of traditional baking techniques and modern flavors. The brand has been a staple in the bakery industry in South Korea since its inception in 1996. Today, TOUS les JOURS boasts a wide presence with over 1,600 outlets worldwide. The Singapore store aims to create a delightful experience for customers with its extensive menu and the cozy atmosphere it provides.

The opening event at Northpoint City was quite the spectacle, drawing the presence of local influencers and food connoisseurs alike. Visitors to the store were treated to a wide selection of baked goods, including their signature croissants, hearty sandwiches, and an assortment of delectable pastries that have already garnered a loyal following in the early days since the opening.

TOUS les JOURS - A Global Bakery Phenomenon

The name TOUS les JOURS, which translates to "every day" in French, reflects the brand’s promise to bake fresh every day. This philosophy is central to its identity, ensuring that every product that hits the shelves is crafted with care and precision. The bakery chain's global recognition is attributed to its use of high-quality ingredients and a versatile array of offerings that cater to a wide range of taste preferences. Their products are ideal for casual brunches, quick snacks, or elaborate breakfast feasts.

Globally, TOUS les JOURS has carved a niche by staying true to its roots while continually innovating to align with customer demands. Each country may experience a slight variation in available products, tailored to local tastes, ensuring that every customer, regardless of location, receives a uniquely satisfying experience.

The Impact of Location on Brand Expansion

Yishun, often referred to as the heartland area of Singapore, provides a vibrant backdrop for TOUS les JOURS' first establishment on the island. The decision to open in Northpoint City, a bustling shopping haven, reflects the brand's strategy to target areas with high foot traffic and a multicultural demographic. Northpoint City’s continuous development and community-driven amenities make it an ideal location to establish a relationship with locals and visitors alike.

Strategically selecting Northpoint City allows TOUS les JOURS to tap into the suburban market, catering to both families and working professionals seeking the comforting taste of freshly baked goods. The connectivity and accessibility of Northpoint City ensure a steady stream of daily patrons, creating an inviting atmosphere that is quintessential to the Singaporean lifestyle.

Exciting Menu Highlights at TOUS les JOURS Singapore

TOUS les JOURS at Northpoint City is equipped with a menu brimming with bakery delights that promise to satisfy all palates. A must-try is their assortment of soft, buttery croissants, available plain or filled with diverse flavors ranging from chocolate to almond paste. For a more savory touch, their selection of sandwiches, crafted with freshly baked bread and quality fillings, offers a hearty and tasteful option for lunch or a snack on the go.

Pastry lovers will be drawn to the signature cakes and tarts that are meticulously handcrafted, showcasing the brand’s dedication to aesthetics and taste. The Strawberry Shortcake and Tiramisu are among the highlights, known for their balanced flavor profiles and exquisite presentation, embodying the fusion of French and Asian culinary traits.

Creating a Blend of Culture and Cuisine

One of TOUS les JOURS' distinctive qualities is how it incorporates elements of both French and Korean culinary traditions, resulting in a diverse and dynamic range of products. This fusion is reflected not just in the taste but also in the preparation methods, offering culinary experiences that are familiar yet new to Singapore's eclectic food scene.

By embracing cultural diversity, TOUS les JOURS not only caters to traditional pastry enthusiasts but also attracts adventurous food enthusiasts eager to explore new flavor combinations. This cultural blend extends to the interior design as well, where the layout harmoniously blends modern aesthetics with traditional touches to create a welcoming, warm atmosphere for all visitors.

The Opening Event and Community Engagement

The grand opening of TOUS les JOURS at Northpoint City opened a new chapter for the brand in Singapore. The event was noted for its community-centric approach, inviting locals to experience the ambiance and taste offerings unique to TOUS les JOURS. Besides influencers and the media, the local community was made a priority to build a strong foundation and relationship from the onset.

Promotional offers and special events marked the opening, allowing visitors to sample signature items and engage in exclusive customer experiences. The aim was to foster a sense of belonging and excitement around the new addition to Northpoint City, increasing foot traffic and word-of-mouth marketing within the community.

Looking Ahead: Plans for Expansion

As TOUS les JOURS settles into the Singapore market, there are plans to further expand across the island, bringing their celebrated palette of tastes to more neighborhoods. Upcoming locations are in discussion, reflecting the brand's confidence in its ability to resonate with a larger audience.

TOUS les JOURS remains committed to quality and innovation. Continuous investment in new product ideas and enhancing the customer experience is part of their strategy to maintain a strong presence in Singapore's competitive F&B landscape.