Tous Les Jours Expands to Yishun with New Northpoint City Outlet

Singapore's buzzing food scene welcomes another tasty addition with the debut of Tous les Jours at Northpoint City in Yishun. This marks the beloved bakery's first store in this part of the island, creating ripples of excitement among bread lovers and pastry enthusiasts. Situated in the northern part of Singapore, Northpoint City is one of the largest shopping malls, making it an ideal location for the bakery to capture the hearts and stomachs of locals and visitors alike.

The bakery chain, which originated in South Korea, is famed for its extensive variety of freshly baked bread, pastries, cakes, and beverages. It focuses on offering a delightful culinary experience with products baked fresh daily. Tous les Jours, meaning "Every Day" in French, stays true to its name by delivering consistent quality and flavors that have become synonymous with its brand globally.

Visitors to the new Yishun outlet will get to enjoy signature offerings such as the classic cream cheese pastries and soft, buttery croissants. Additionally, the store features exclusive seasonal products, ensuring there's always something new to try every time you visit.

History of Tous les Jours in Singapore

The journey of Tous les Jours in Singapore began in 2011, when the brand made its first appearance in Tampines, a district in the east of the island. Since then, it has rapidly expanded with various outlets sprouting in different locations over the years. Each new outlet brought with it the brand’s signature blend of French-Asian baked goods that quickly won the hearts of connoisseurs and casual diners alike.

The quality of ingredients and its commitment to freshness sets Tous les Jours apart. Its expansion to the northern parts of Singapore with the Northpoint City outlet signifies the brand's intention to extend its reach and cater to a broader audience. The new store in Yishun underscores Tous les Jours' strategy of establishing itself as a household name across all regions of Singapore.

The Strategic Choice of Northpoint City

Northpoint City is a vibrant hub located at the heart of Yishun, attracting significant foot traffic with its array of retail, entertainment, and dining options. The decision to launch the first Yishun outlet in this bustling locale was undoubtedly a strategic move by Tous les Jours. The mall’s position as a community gathering place gives the bakery exposure to a diverse demographic, including families, working professionals, and students from nearby schools and institutions.

With ample parking and easy access via public transport, Northpoint City offers convenience for customers. This makes it an excellent location for a flagship store, aligning perfectly with Tous les Jours' accessibility and availability goals. The store layout at Northpoint City has also been designed to provide a spacious and welcoming atmosphere, encouraging customers to linger and enjoy the freshly baked goods on offer.

Mixed Menu for a Diverse Palette

One of the key attractions of Tous les Jours is its diverse menu. It perfectly blends traditional French baking techniques with a unique Asian twist, offering an array of choices for every taste bud. Signature items like the classic Francese bread, and sweet treats like macarons and tiramisus, are continually crowd-pleasers. Additionally, their menu caters to various dietary preferences, featuring vegan and vegetarian options that have gained popularity among health-conscious diners.

Each visit promises a culinary adventure, as customers explore the freshly baked bread selection and new additions to the menu. Tous les Jours takes pride in using high-quality ingredients that are often locally sourced or imported directly from trusted suppliers, ensuring each bite is consistent in flavor and quality.

Perfect for Every Occasion

Whether you are looking for the perfect cake to celebrate a special occasion or simply want to indulge in a leisurely brunch, Tous les Jours offers a solution for every need. Their customized cake service allows customers to personalize their orders for birthdays, anniversaries, or corporate events. This flexibility has positioned the bakery as a preferred choice for individuals and businesses seeking quality, taste, and creativity in one package.

Moreover, the bakery offers a wonderful selection of coffees and teas, providing the perfect accompaniment to any snack or meal. Their barista-crafted beverages include classic choices such as cappuccinos and lattes, as well as exclusive seasonal drinks that are eagerly anticipated by loyal customers. For those who prefer a bit of indulgence in their coffee, there are options like affogatos or flavored lattes, making a trip to Tous les Jours a truly delightful experience.

The Role of Community Engagement

As an international chain, Tous les Jours acknowledges the importance of community engagement in establishing a strong local presence. The launch at Northpoint City has been no different, with efforts being made to integrate the store into the community organically. The bakery has hosted opening promotions and special events to attract new customers and build brand loyalty.

Beyond marketing activities, Tous les Jours aims to contribute positively to the Yishun community by fostering relationships with nearby businesses and offering its space for collaborations. Plans are in the works to partner with local artists and artisans for in-store events, underscoring the brand's commitment to being more than just a bakery but a community-centered establishment.

As Tous les Jours continues to grow in Singapore, its focus remains on maintaining high standards of service and product quality. The Northpoint City outlet is a testament to the bakery's dedication to its mission of bringing joy and satisfaction to its customers with each purchase.

The thriving bakery chain is poised to continue its expansion across the island and beyond, as it endeavours to bring its unique taste and warm hospitality to even more people.